Fashion Marketing & Merchandising Minor

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What will I study?
The Fashion Marketing & Merchandising Minor is for those students who are interested in pursuing a career in marketing and merchandising of fashion apparel in a global environment. A career path may be directed toward creating product lines and marketing for apparel or accessories manufacturers, or toward retail management, which encompasses buying, merchandising, and retail management. A third area of interest may be the major support functions of the fashion industry, which include advertising and promotion, publicity, public relations, visual merchandising, and trend forecasting.

The 5-course (15 credit) Fashion Marketing & Merchandising Minor includes:
  • MK 201 Principles of Marketing 3 CR
  • MK 210 Retailing and Merchandising 3 CR
    • or MK 235 Digital Advertising 3 CR
  • MK 240 Fashion Marketing 3 CR
  • MK 350 Fashion Brand Marketing 3 CR
  • MK 360 Marketing Integration: Textiles & Fashion 3 CR

Further electives include:

  • MK 345 Fashion Buying 3 CR
  • MK 299 Advanced Fashion Merchandising 3 CR

There is a need within the fashion industry for dynamic individuals with diversified academic preparation, including majors such as Marketing, Communications, Business Management, Computer Science, Foreign Languages, and Art and Graphic Design. 

Review our course descriptions

Will I have study abroad opportunities?

Yes! MK 350 Fashion Brand Markeitng was taught in Paris from May 30 to June 17, 2016. Site visits beyond the CIEE classrooms was The Louvre, Gallieres Lafayette, Louis Voitton, The Magazine Paris Match, and the fashion forecasting company, Pecleres Paris. 

Will I have internship opportunities?

Our fashion marketing students hold successful internships and careers with companies such as J.Crew, L'Oreal and Ford Models.

What co-curricular activities are available?

The Fashion Club, an extra-curricular activity on campus, provides an opportunity for students interested in fashion to exchange ideas, listen to guest speakers, and participate in community activities.

Who do I contact?
For further information on Fashion Marketing & Merchandising, contact:

David N. Bloom, MBA
Advisor, Fashion Marketing & Merchandising
"That singular business which lives somewhere between art and commerce." The Fashion Book, Phaidon Press, 1998